Build a larger pipeline of high-intent homeowners.
Trove helps home-improvement companies identify new prospects who resemble their strongest customers and show relevant indications of purchase intent — expanding the addressable lead pool well beyond standard list buys.
Trove pairs lead generation with lead intelligence — generating new opportunities and prioritizing them inside the same workflow.
Filtered to your territory, service category, and operational capacity.
A better lead begins with a better indication of intent.
Most lead lists tell you who fits a broad profile. Trove is designed to identify who is showing the combination of characteristics and behaviors that may indicate a genuine home improvement need.
Our data workflows continuously evaluate signals across consumer activity, property conditions, market events, household attributes and modeled preferences. The result is a more current and commercially useful view of which homeowners are most likely to enter the market.
Focus lead acquisition on homeowners whose properties, behavior and consumer profiles align with the services you provide.
Use frequently refreshed indicators rather than relying exclusively on static, aging lists.
Prioritize prospects through multiple independent signal categories rather than a single action, keyword or demographic attribute.
More than 1,000 signals. One clearer view of demand.
Trove evaluates more than 1,000 permitted online and offline signals across multiple data workflows. Each signal adds context. Together, they create a more complete indication of homeowner fit, project relevance and purchase intent.
Search, research and commercial-interest indicators that suggest a homeowner may be considering a project, service or purchase.
Patterns of activity and engagement that help distinguish casual interest from stronger commercial consideration.
Property characteristics, ownership information, household attributes, estimated project relevance and other permitted consumer indicators.
Licensed or publicly permitted records and market information that can identify relevant changes, events and geographic opportunities.
Permitted real-world and consumer-market signals that add context not visible through digital behavior alone.
Privacy-conscious statistical models that help identify audiences sharing meaningful characteristics with proven customers.
Signal availability, coverage and refresh frequency vary by market, data source and campaign requirements. Trove uses licensed, permitted and privacy-conscious data practices.
Turn your best customers into a larger addressable market.
Your existing customer base contains a working definition of who buys from you. Trove uses that foundation to identify the characteristics, property profiles, behaviors and intent patterns shared by your strongest customers.
We then locate additional homeowners who resemble those customers across the markets and service categories you want to grow. This creates a larger lead pool without forcing your sales team to trade relevance for volume.
Analyze the permitted attributes and outcomes associated with your strongest existing customers.
Identify additional homeowners who share the most commercially meaningful characteristics.
Apply fresh behavioral and intent indicators to determine which lookalike prospects deserve attention first.
Not merely more names. More of the homeowners who resemble the people already buying from you.
Your market should not be bidding against itself.
Shared leads quickly become exhausted leads. Multiple contractors call the same homeowner, acquisition costs rise and conversion rates deteriorate before the first serious conversation begins.
Trove can structure lead programs around defined territories, service categories and exclusivity requirements. Where exclusivity is included in the commercial agreement, qualified opportunities are reserved for the customer rather than repeatedly distributed across competing businesses.
- ·Reduced competition for the same homeowner
- ·Greater control over territory and service coverage
- ·Better follow-up economics
- ·A clearer relationship between lead cost and revenue potential
- ·The ability to scale lead volume according to operational capacity
Built around what is happening now — not what was true six months ago.
Homeowner intent changes quickly. A useful lead program must reflect new property events, consumer behavior, market activity and project interest as those indicators emerge.
Trove refreshes and re-evaluates available signals according to the requirements and data coverage of each campaign. Leads can be filtered, scored and prioritized before delivery so that sales teams spend more time speaking with viable prospects and less time working through stale databases.
Lead intelligence built around the way home improvement companies sell.
- Service territory
- ZIP, county or state
- Home value / property profile
- Ownership characteristics
- Project category
- Estimated project relevance
- Customer lookalike score
- Observed intent strength
- Sales capacity
- Desired lead volume
- Exclusivity requirements
- Roofing
- Windows & Doors
- Solar
- Plumbing
- Kitchens & Baths
- Flooring
- Siding
- Landscaping
- Pools
- Painting
- Foundation & Structural
- General Remodeling
Lead generation should improve the economics of growth.
The cheapest lead is rarely the most cost-effective lead. The real measure is what happens after delivery: contact rates, appointments, close rates, project value and customer acquisition cost.
By concentrating spend on better-matched and more timely prospects, Trove is designed to help businesses generate more commercial value from their sales and marketing infrastructure.
A lead program built around your market.
Identify the services, territories, customer profiles and campaign economics that matter to your business.
Build a target audience using customer lookalikes, property attributes, intent data and relevant market indicators.
Score and prioritize opportunities according to fit, freshness and observed intent.
Provide the agreed lead volume and format through the workflow established for the customer.
Delivery methods and integrations are determined during scoping to fit the workflow already in place at your business.
See what a better lead pool could be worth to your business.
Tell us where you operate, what services you sell and the volume you are prepared to handle. We will determine the available audience, recommended program structure and pricing for your market.