Trove
Lead Generation + Lead Intelligence

More High-Intent Leads.
More Revenue From Every Lead.

Trove helps home-improvement companies generate high-intent prospects, expand their available lead pool, and identify which opportunities are most likely to convert — so sales teams can focus their time where it produces the most revenue.

One Platform. Two Growth Levers.

Build a stronger pipeline and get more from it.

Trove helps home-improvement companies increase both the quantity and quality of their opportunities. Generate new high-intent prospects, then use lead intelligence to identify, prioritize, and convert the strongest opportunities across the entire pipeline.

Lead Generation

Generate more high-intent leads

Expand beyond your current lead sources. Trove identifies homeowners who resemble your best customers and show meaningful indications of future purchase intent.

  • Expand your addressable lead pool
  • Build lookalike audiences from your best customers
  • Identify homeowners showing relevant intent
  • Access fresh, exclusive lead opportunities
Explore Lead Generation →
Lead Intelligence

Know which leads to work first

Trove brings together multiple signals to evaluate lead quality, intent, timing, and likely conversion value, helping sales teams focus on the opportunities that deserve immediate attention.

  • Enrich every lead with additional context
  • Score and rank opportunities
  • Prioritize the most valuable homeowners
  • Route the right leads to the right teams
Explore Lead Intelligence →
The Problem

You need more of the right leads — not more noise.

Home-improvement operators often depend on expensive, inconsistent, or oversold lead sources. At the same time, sales teams treat too many opportunities alike — wasting valuable time on low-intent prospects while stronger buyers cool off or go to competitors.

Pipeline Problem

Traditional lead sources can be expensive, repetitive, overworked, and disconnected from current indications of homeowner intent.

Prioritization Problem

Once leads enter the pipeline, most companies still lack a reliable way to determine which opportunities deserve immediate attention.

Trove addresses both sides of the problem. It expands the qualified lead pool and helps teams make better decisions across every opportunity.

Lead Generation

Find the homeowners most likely to buy next.

Trove helps home-improvement companies expand their lead pool by identifying homeowners who resemble their strongest customers and display signals associated with purchase readiness. We combine licensed online and offline data workflows to build a current view of relevant homeowner intent.

Expand the Available Lead Pool

Go beyond the leads already entering your CRM. Trove helps identify additional homeowners who fit the profile of your highest-value customers.

Build Lookalike Prospect Audiences

Use the characteristics and patterns of successful customers to identify new prospects with similar attributes, needs, and likelihood to purchase.

Detect Indications of Purchase Intent

Combine behavioral, demographic, property, market, and intent signals to identify homeowners whose activity suggests a higher likelihood of entering the market.

Deliver Fresh, Actionable Opportunities

Continuously refresh prospect audiences so sales teams work from current indications of intent rather than stale, overworked lists.

Trove evaluates more than 1,000 potential signals across licensed online and offline data sources, helping identify changes in homeowner behavior, property context, market activity, and purchase intent. More relevant signals create a clearer view of who may be ready to buy.

Step 01
Best Customers

Your strongest accounts define the pattern.

Step 02
Relevant Signals

Behavior, property, market, and intent context.

Step 03
Lookalike Prospects

Homeowners who resemble your best buyers.

Step 04
Qualified Lead Pool

A current, ranked set of opportunities.

Lead Intelligence

Know who to call first.

Not every lead has the same value, urgency, or likelihood to convert. Trove helps sales teams understand the difference — before time and budget are wasted.

Enrich

Add relevant context to each lead so your team understands more than the information captured on a basic form.

Score

Evaluate quality, likely intent, timing, fit, and potential value using the signals available for each opportunity.

Prioritize

Rank opportunities so sales teams can focus first on the homeowners most likely to engage and convert.

Route

Send the strongest opportunities to the right market, team, representative, or workflow at the right time.

The Trove Advantage

From prospect discovery to conversion.

Trove connects lead creation with lead decision-making. New prospects and existing leads enter the same intelligence layer, giving operators one clearer view of where their next customers are most likely to come from.

01
Find

Identify new homeowners who match the profile of high-value customers and show relevant signals of intent.

02
Understand

Enrich every new and existing lead with additional context drawn from approved data sources and customer information.

03
Prioritize

Score and rank opportunities according to likely fit, timing, value, and probability of conversion.

04
Convert

Route the strongest opportunities into the right sales process so teams can act faster on the homeowners most likely to buy.

FindUnderstandPrioritizeConvert
Built for Home Improvement

A better lead system for high-consideration purchases.

Home-improvement purchases are local, expensive, infrequent, and highly dependent on timing. Trove is designed around those realities. We help operators understand not only who fits their customer profile, but who may be moving closer to a purchase decision now.

Roofing

Identify likely replacement opportunities, expand territory-specific prospect pools, and prioritize homeowners whose property and behavioral signals suggest greater relevance.

Windows & Doors

Build more focused homeowner audiences and help sales teams identify which inquiries are most likely to progress.

HVAC

Combine property, market, seasonal, and behavioral context to improve prospecting and prioritize time-sensitive opportunities.

Solar

Find homeowners whose property profile, utility context, and intent signals indicate genuine consideration.

Kitchens & Baths

Reach homeowners signaling remodel intent and prioritize the projects most likely to move forward.

Siding & Exteriors

Identify properties and homeowners with the strongest relevance for exterior improvement work.

Business Outcomes

More pipeline. Better focus. Stronger conversion.

Lead Generation Outcomes
  • Larger addressable prospect pool
  • More relevant homeowner audiences
  • Reduced dependence on generic lead sources
  • Fresher indications of market intent
  • Greater control over lead acquisition
  • More exclusive sales opportunities
Lead Intelligence Outcomes
  • Faster lead prioritization
  • Better allocation of sales resources
  • Less wasted outreach
  • Higher-value conversations
  • More efficient routing
  • Improved conversion performance
  • More value from existing lead spend
Responsible Data Use

Built on licensed, permitted, and customer-authorized data.

Trove uses licensed, permitted, and customer-authorized data to help businesses identify and prioritize relevant opportunities — with privacy and marketing-compliance practices applied across every workflow.

Get Started

Stop choosing between more leads and better leads.

Trove helps you expand your pipeline and identify the opportunities most likely to become customers.